Biotechnology Research
Agilent
World-Renowned Leader in Life Sciences, Diagnostics, and Applied Chemical Markets
Problem
They weren't sure which segment of their customer base would be most receptive to seasonal gift cards as part of their holiday card campaign.
Sources
Modeling
The Insight
A model we developed for them indicated that they should be focusing on the special needs of people called “Speed Demons.”
The Fix
Specific repair and calibration plan features as well as targeted communications and special tracking programs were developed and directed toward Speed Demons.
Result
Repair and calibration contracts increased 13% worldwide and 32% in China, prompting the chairman of Agilent to cite the program for special worldwide recognition for excellence.
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