Travel
Expedia Group
Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines. Over 3.5 million lodging facilities and flights on over 500 airlines are bookable on the company's websites. It has 16,500 employees, and its headquarters are located in Seattle, Washington.
Problem
Hotel brands seldom engage with Expedia at profitable levels.
Sources
Social Listening, Max-Diff Profiling, Conjoint, AI modeling
The Insight
Emphasize the brands that have positive ROI and de-emphasize the others.
The Fix
“Scenario Analyzer” AI-based application that sorts and deals campaign
messages based on ROI.
Result
After a year of activity, profitable hotel partner listings increased 21%.
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