Banking
BECU
Washington State's Largest Member-Owned, Not-For-Profit Credit Union
Problem
They would like to optimize their mailer offer campaign by identifying the most receptive areas.
Sources
Primary Market Research
The Insight
We asked for an extract of their MCIF covering these products.
The Fix
We appended characteristics and modeled for affinity scoring.
Result
We selected the best zones for such mail and issued detailed maps and indexed lists.
Also interested
Tell us how we can help you
Cascade Strategies can serve your market research needs from the most straightforward to the most sophisticated project. Don’t hesitate to contact us to tell us about your next project, or your overall research needs in general.
You can call (425) 677-7430 and ask for Jerry, Nestor, or Ernie.
Or send us an email at info@cascadestrategies.com.
We’ll get back to you quickly!