High-Tech
Siemens Software
Siemens PLM Software, a business unit of the Digital Factory department of the German concern Siemens AG, is one of the leading suppliers of software and services for product lifecycle management and process control.
Problem
Academic buyers of industrial design software seldom consider Siemens.
Sources
Sentiment Analysis, Quant Survey, Social Listening
The Insight
Buyers think Siemens serves only the high end.
The Fix
“Functionalist” campaign stressing that Siemens has products for the
rank and file.
Result
Sales of midrange and basic industrial design products increased 22% after one year of the campaign.
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