High-Tech
Hewlett-Packard
Hewlett-Packard (HP) is an American multinational information technology company that was founded in 1939 by Bill Hewlett and Dave Packard. In 2015, the original company split into two separate companies: HP Inc., which focuses on personal computers and printers, and Hewlett Packard Enterprise (HPE), which handles enterprise products and services.
Problem
Worldwide oscilloscope sales declined 11% year-over-year.
Sources
Social Listening, Text Analysis, Depth Interviews
The Insight
Oscilloscope users sought mentors and wanted HP to fill that role.
The Fix
“Mentor” campaign targeted to users of low-end oscilloscopes.
Result
Oscilloscope sales rebounded 18% after the campaign’s first year.
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