Retail
Publix Supermarkets
Florida's Leading Supermarket Chain
Problem
Declining Sales
Sources
Text Analysis, Classification Modeling
The Insight
A special kind of shopper called the "Reluctant Shopper" was attracted to Publix.
The Fix
Digital campaigns to appeal to the Reluctant Shopper
Result
Year-over-year sales increased 18% at measured stores in south Florida.
Also interested
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You can call (425) 677-7430 and ask for Jerry, Nestor, or Ernie.
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