Telecommunications
AT&T
American Multinational Telecommunications Conglomerate
Problem
They would like to optimize their mailer campaign.
Sources
Primary Market Research
The Insight
We asked for an extract of their file of visitors at selected hotels in the US and Asia.
The Fix
We appended characteristics and modeled for subscribers who were not likely to churn.
Result
We selected the best recipients for mail and issued mail files.
Also interested
Tell us how we can help you
Cascade Strategies can serve your market research needs from the most straightforward to the most sophisticated project. Don’t hesitate to contact us to tell us about your next project, or your overall research needs in general.
You can call (425) 677-7430 and ask for Jerry, Nestor, or Ernie.
Or send us an email at info@cascadestrategies.com.
We’ll get back to you quickly!